![]() Salesforce is also opening up Einstein capabilities for App Cloud users and developers to bring AI features, such as predictive or suggested actions, into new or existing apps.īall said back at the time of launch: "Part of the vision and reality today is that Einstein is baked deep into the customer success platform, so taking and configuring and extending existing apps with Einstein fields and partners building on the customer success platform means Einstein will make all apps smarter, including those on the exchange." Salesforce Einstein features This includes: customer data, activity data from Chatter, email, calendar and ecommerce information, social data streams and even IoT signals. Einstein will continue to adapt to changing user behaviour as data comes into the cloud platform. Read next: What to expect at 's Dreamforce 2016: Agenda, dates, speakers, venues, accommodation, price, concerts and handy tipsĪI is only as powerful as the data which powers it, but Salesforce has plenty of that, training Einstein predictive models on a range of data collected by Salesforce products. "We enable sales professionals to find better prospects and close more deals through predictive lead scoring and automatic data capture to convert leads into opportunities and opportunities into deals." What is Salesforce Einstein?īall said that Einstein is built into customer success platform "to surface those insights in context for business users". Salesforce has been working on Einstein for the last two years, spending more than $4 billion on AI specialist acquisitions like MetaMind, RelateIQ and BeyondCore, and building a team of 175 data scientists along the way. Read next: How Salesforce brought artificial intelligence and machine learning into its products with Einstein ![]()
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